Live Music Census

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To integrate the Ukrainian music industry into the European context, Music Export Ukraine is executing several activities in the framework of Open Music Europe (OpenMuse) project. According to it, Live Music Census research will be conducted in Lviv on October 11th 2024. 

The European live music scene is experiencing a vibrant resurgence post-pandemic, with numerous festivals and concerts scheduled in 2024 and beyond. In this context, the first-ever European live music census will be conducted by researchers from the Horizon Europe project OpenMusE on the 11th of October 2024. This Census will capture a snapshot of gigs and concerts in these cities by tracking various musical performances – from grassroots music to church choirs, from pub gigs to full-scale concerts. It also aims to measure live music’s value and discover what challenges artists and venues are facing to help the music scene flourish. Five major European cities, Heidelberg and Mannheim (Germany), Helsinki (Finland, in cooperation with LiveFIN), Vilnius (Lithuania), and Lviv (Ukraine), are participating.

The Live Music census will run 24 hours from noon on 11th October 2024. It will gather information about why people attend gigs, which venues are important, how much people spend, and how far they travel. Building on the UK Live Music Census of 2017, this initiative aims to continue supporting and developing a sustainable live music ecology. 

 

 
 

Do you own or manage a live music venue in one of the five cities? Are you planning an event on the 11th of October? Get in touch, join our study and help support your local live music ecology! Get in touch with us via this form.

How it works? 

  • Live music venues are identified and contacted. In an initial online survey, basic information is collected, such as the capacity of the venues. The data collected will be used to create digital live music maps of the five participating cities.
  • On October 11, 2024, QR codes will be distributed at all live music events, allowing the audience to participate in an online survey. The survey will address topics such as spending on the event day, where attendees travelled from, and what kinds of live music events they prefer to attend.
  • Afterwards, the venues will be surveyed again, this time focusing on their events on October 11, as well as the general challenges they face and how policymakers can better support them.

The European Live Music census is coordinated by the OpenMusE project with researchers from the University of Turku, the SINUS-Institute in Germany, Music Export Ukraine and Music Export Fund in Lithuania. Music Export Ukraine is the local coordinator for the city of Lviv.

The OpenMusE project runs from January 2023 to December 2025 and aims to enhance the European music industry by making it more competitive, fair, sustainable, and transparent. It involves stakeholders and researchers from 10 EU countries and Ukraine which will develop tools for measuring music's value and ensuring fair compensation.

For more information, please visit project website https://www.openmuse.eu/ or contact Alona Dmukhovska (Music Export Ukraine) ad@musicexportukraine.com.