Make it loud!

Music conference Ukraine
23-24 February 2019
23-24 Feb 2019 Music Conference Ukraine took place in Kyiv, becoming the biggest networking event in the country with the focus on young independent music.

More than 400 visitors and 60 industry experts from 5 countries during 2 days shared their ideas and experience, participated in listening and networking sessions and created the working plan for the future collaboration. In the evening 20 best chosen bands from Ukraine, Belorussia, Switzerland, Austria and Sweden played showcase concerts in 3 different locations. As a result, some Ukrainian bands already booked to play in Poland and Austria later in 2019.

«Make it loud: how concert industry works»
this is the slogan of the winter Music Conference Ukraine. The organizers tried to find out what possibilities do Ukrainian artists and a local market have in common reality?

A big part of the event was dedicated to the showcase festivals. For example, Oskar Strajn one of 3 bookers of the Eurosonic Noorderslag told how they choose artists for their event. Тhomas Heher, head of Waves Vienna, shared specifics of the performances in the German-speaking countries. Michał Hajduk from the Adam Mickiewicz Institute in Poland shared his experience of supporting emerging artists on the governmental level. Moreover, founders of the Ukrainian label CTS Records told about their experience about showcases in Miami, Amsterdam and Sofia.

Special focus was made on the EDM scene and super-niche stoner/sludge/prog events: organizers of the brightest electronic  events in Ukraine and thematic festivals shared their insights on the line-up development and organizational aspects. Besides, the legend of house music from Switzerland Tito Torres not only did the workshop on music promo, but also played a special DJ-set with the Ukrainian colleague Sergio Mega. Mariusz Herma (Beehype, Poland) told about retromania and modern independent music scene. 

In terms of collaboration with the Selector PRO program of British Council Ukraine the conference invited two special guests: Jake Beaumont-Nesbitt from International music managers forum IMMF) and Tony Duckworth from PIAS (Poland and Eastern Europe).

Main aims of the Music Conference Ukraine are knowledge exchange and networking between international delegates, Ukrainian musicians and managers for their career development. The next Music Conference Ukraine addition is planed for 12-14 July 2019 in a partnership with the biggest music festival in Ukraine and Eastern Europe - Atlas Weekend. Stay tuned!

Conference program

February 23. Hall 1
14:00-14:45 Doing a concert tour in Ukraine: key venues, concert agencies and possibilities overview
Svyatoslav Roman (Sviat Promo), Fillipp Dobrov (Robust Fellow), Vlad Antotov (icecream promo), Eugene Kibets (HMG), Moderator: Sergey Cane

  • How to choose proper venue and artist?
  • What works better: PR and press or paid ads?
  • What portfolio should the artist have to start working with you?
  • Sponsorship of small events
15:00-15:45 Showcases. The insight view (Eng)
16:00-16:45 Showcases. Personal experiences
17:00-17:45 Electronic scene in Ukraine: ups and downs
18:00-18:45 Listening session (Eng)
February 23. Hall 2
14:15-15:00 What else besides music?
Sasha Varenitsa (Mnogo Vody agency)

  • Lauch of a new artist: online and offline strategy
  • How to create and control hype
  • Agency case studies: alyona alyona, Alina Pash, Cape Cod, Cepasa etc.
15:15-16:00 How to create your tech rider for the foreign festival?
16:15-17:00 Online instuments for electronic music promotion. Music Worx case study (Eng)
17:15-18:00 Networking session (Eng)
18:15-19:00 Concert logistics. Basics
February 24. Hall 1
14:00 - 14:45 Music management and carreer development (Eng)
Jake Beaumont-Nesbitt (IMMF, UK). Moderator: Dartsya Tarkovska

  • How to build an international career of a music manager?
  • Specifics of the work with the artists
  • Monetization models and strategy development
  • IMMF as a tool of professional development
15:00-15:45 Music Export Ukraine presentation
16:00-16:45 Promotion of the concerts
17:00-17:45 Ukrainian festivals: results of 2018 and plans for 2019
18:00-18:45 How can Eastern European music compete with the Western one? (Eng)
Feburary 24. Hall 2
14:15-15:00 How does new music sound like? Beehype case study (Eng)
Mariusz Herma (Beehype, PL)

  • Where the new music is born and why you should forget about the USA?
  • Why retromania can be dangerous?
  • Beehype case studies
15:15-16:00 Artist = Brand
16:15-17:00 "Musical monster" YAMAHA Genos. Freedom for arrangers. Musical world in one instrument
17:15-18:00 How musicians can work with commercial brands?
18:15-19:00 Program plan of the Ukrainian Institute in music sector for 2019-2020